Undergraduate
Student Learning Outcomes
Undergraduate Certificate - Public Relations
The Department of Journalism and Public Relations offers a bachelor's degree in journalism with three concentrations: Journalism, Sports Journalism, and Public Relations. In addition, it offers certificates in Journalism and Public Relations, and a minor in Advertising. These are the learning outcomes for each program.
Students earning this certificate should be able to:- Apply the basic principles of public relations such as media relations, employee communication, and community relations
- Discuss the legal and ethical underpinnings of public communication in the U.S
- Interpret and use principles of digital and print design
- Discuss and practice the principles of ethical and effective informative and persuasive writing
- Explain the roles and functions of public relations
- Discuss and execute persuasive communication strategies in public relations
- Design and execute an effective job search in public relations
- Design research to support and evaluate public relations campaigns
